Outsourcing is a much more flexible option as you can hire more writers when you want to produce more content. If you feel like the quality has dipped from a particular writer, or you just want to try a different tone of voice, you can outsource to a different one.
With seasonal variations in your industry, there may be times of the year when it doesn’t make sense to invest in content, and other times when you want to go all out and produce as much as you can. Outsourcing offers you this flexibility so you can scale back when you need to and also scale up your production smoothly and easily as your business grows.